What’s really needed is some kind of tool that you can use that can take care of the design and artwork while allowing you flexibility as well. There are many sites that offer canned templates but have you seen them? They are not very good and if you use them, you run the risk of looking like everyone else that has chosen to use them. And many of those are not exactly free either. The ones that they typically offer for free are the worst looking ones. So you end up paying anyway.
Being indexed does not mean that people are reading your site: it does mean that the words are being read by the little spiders and other tools that search the web automatically. Real people may or may not find my site through searches depending on what search terms they use.
When creating a blog you must know upfront that it will take you about an hour to setup when you know all the steps. I do them faster if I have the content and images that I want to include. The beauty of blogs is that you can update them online, as long as you have internet connection. No need for expensive web design software.
A blog attracts more Web traffic. Even if no one ever reads your blog, posting to it regularly can be a tremendous boon to your search engine rankings because search engines love fresh content. Any website with new content will come up earlier in search engine rankings than a site that hasn’t been changed in months (or years). Meanwhile, the traffic an email newsletter drives to your website consists of those who already know you, not new prospects and leads.
See, the problem with free web design tools is that they are unable to offer you any creative suggestions. They can’t just stop you and tell you not to use a particular font because it won’t look good on your logo as businesses in your industry tend to you a different type of font style. The software won’t even tell you which colors will be perfect for your particular website. These are some creative advices that only a professional designer can offer you. If you use tools then you should be well prepared for a low quality design.
I also learned to use the search engines, and i found them very useful. They opened up a whole new way of finding information for me. Almost any subject could be found with just a click from the mouse.
Make sure your site is browser compatible. Your web site should look good in Netscape as well as in Internet Explorer. Don’t stop designing your site as soon as you find that it looks great on IE. Usually Netscape gives some problems, especially when you try doing complicated HTML designs. But don’t give up too soon, usually with patience these problems can be easily fixed.